Consumer Health Privacy Issues

This session is designed for a professional audience, including attorneys, privacy officers, public employees, tech specialists, and information security experts.

Key Topics Covered:

• Legislation and Regulation: A review of federal and state trends, including a brief examination of health-focused AI bills with focus on data privacy laws and sensitive data protections.
• Policy-Tech Crossroads: Clarifying the complex intersection where consumer technology and privacy practices touch upon HIPAA considerations.
• Technical Deep Dive: Exploring the privacy implications of modern health and wellness technologies, including:
  • Wearables and health applications.
  • The broad scope of sensitive health data and inferences.
  • The growing role of integrated AI and the privacy considerations for safety

Jordan Wrigley
Senior Technologist
Future of Privacy Forum

Jordan Wrigley (MSLS, MA) is a Senior Technologist at the Future of Privacy Forum (FPF), where she leads FPF’s work on health and wellness data privacy. She drives initiatives around education, best practices, and policy development to ensure privacy protections are integrated across health data uses, from clinical research to consumer health technologies. Jordan brings​ a rich background in regional planning for health, medical informatics, information science, and international economic development. Her expertise and many publications are grounded in evidence-based medicine, meta-analytic research methods, and health data governance.

Jordan has published extensively on the ethics and regulation of health data, contributing both to academic literature and industry standards. Prior to joining FPF, she consulted across the health sector, advising on research practices, data ethics, and regulatory frameworks.  

Jordan Francis
Senior Policy Counsel
Future of Privacy Forum

Jordan Francis is Senior Policy Counsel for the Future of Privacy Forum (FPF). As a member of FPF’s U.S. Legislation team, Jordan supports expert, independent analysis of federal, state, and local consumer privacy legislation and regulation. Prior to joining FPF, Jordan worked as a legal research fellow with the Cordell Institute for Policy in Medicine & Law at Washington University in St. Louis. Jordan received his J.D. from the University of Minnesota Law School and his B.S. in Mathematics and Economics from the University of Wisconsin-Madison.